US expansion, done properly.
Strategy, execution, and senior support for European companies entering the US.
Who this is for
We typically work with companies that:
Have traction outside the US
Are serious about selling or operating in the US
Know they need more than a market report
This is not for:
Early idea-stage companies
Teams looking for junior execution or “just a deck”
Anyone expecting the US to work like Europe
What we actually do
We help you make the right decisions — and then execute them.
Our work usually spans three connected phases:
1) US Readiness and Focus
Before doing anything in the US, we help you answer the hard questions:
Is the US the right market now?
Where should you focus — and where shouldn’t you?
What will actually move revenue in the first 6–12 months?
Outcome: clarity, priorities, and a realistic plan.
2) Go-To-Market Strategy
Once direction is clear, we shape a focused US GTM:
Positioning and ICP for the US market
Sales motion and channel strategy
Partner, pricing, and entry model considerations
No generic frameworks. Everything is adapted to how business is actually done in the US.
3) Execution as your US Partner
This is where most companies struggle — and where we spend most of our time.
We support execution through:
Acting as an extension of your team in the US
Hands-on help with sales, partnerships, and market entry
Senior operators involved directly — not passed down the chain
We stay close until things work, not until a report is delivered.
How we’re able to execute
ADF is built around experienced operators across:
Go-to-market and sales
Brand and positioning
Operations and local US know-how
We assemble the right expertise per engagement — always senior, always relevant.
No bench. No juniors learning on your dime.
Working on
US expansion?
Talk to us — or start with our
US Expansion Readiness Check
to see where you stand and what makes sense next.